Silver Bow Kiwanis Kiwanis Club Meeting, Jan 17, '12

12:00-1:00 Tuesday, January 17, 2012

We were joined today by Francine and Krystel from the Sunrise Kiwanis Club here in Butte.

Roger announced that the Tombstone Kiwanis Club is doing a Superbowl Fundraiser. Contact Roger for more information.

Merle let us know that the Ramsey School is selling gourmet cookies for $3.50 for two to raise money for new playground equipment. If you are interested contact Merle.

Keith let us know that the Safe Routes to School program has their first meeting of 2012 at St. James tomorrow at 5:30.

Krystel also let us know that the Sunrise club is bringing the Singing Sons of Beaches back again. Tickets are available at the Mother Lode Box Office.

Jackie introduced Tim Gazy and Jon Saunders. Jon is the regional Vice President for KXLF and their affiliated stations in Montana.

The news plan for KXLF is to have three or more reporters living, working, and reporting here in Butte. Currently there are two. In addition to this, they will have a dedicated Butte news anchor based in Bozeman who will put together a Butte broadcast for 5:30 and 10 Monday to Friday.

The reason for placing the anchor in the Bozeman office is that the Bozeman studio has the facilities to be upgraded for digital broadcast (hopefully with 16:9 SD broadcast coming within the year) and then the future upgrade to HD broadcast as that becomes available.

The company uses a similar model for Helena and Great Falls, where the Helena broadcast is handled by a dedicated Helena anchor who puts together two shows a day from the Great Falls office, using footage and stories provided by Helena reporters stationed in Helena.

Currently the company has four full broadcast studios: Missoula, Great Falls, Bozeman, and Billings. But they provide six broadcasts from these: Missoula and Kalispel from the Missoula studio, Great Falls and Helena from the Great Falls studio, Bozeman and Billings from their own studios. They expect to have the Butte broadcast from the Bozeman studio on the air within the next 90-120 days. In addition, the old studio in Butte is still usable for live shots and remote interviews.

Currently about 70% of the advertising revenue is from local advertising, and only about 30% is from regional and national advertising. Of the local advertising, about 1/3 is from the Butte market and 2/3 is from the Bozeman market.

Presentation

Jon Saunders, KXLF/KBZK

Menu

Steak with Mashed Potato

Attendees

26

Event Updated

7:29 Tuesday, January 17, 2012