Silver Bow Kiwanis Kiwanis Club Meeting, Nov 26, '13

12:00-1:00 Tuesday, November 26, 2013

This week we were joined by 5 members of the Butte Central High Key Club, who were here to sell Butter Braided Bread. If you weren't able to make the meeting, contact Mr. Stonehocker and he will have someone with an order form get in touch with you. We were also joined by Erik Kinzer of Flawless Nail Salon and Medical Spa. Erik is interested in joining our club!

Clair let us know that Bell Ringing for the Salvation Army is coming up, and would like our club to volunteer to cover one Saturday morning in December at Wal-Mart.

Paul then introduced our speaker, Matt Christensen, Editor at the Montana Standard. Matt is from Illinois, graduated from Iowa State University, and has worked recently in Minnesota and Idaho. He transferred to Butte from the La Crosse Tribune in La Crosse, Wisconsin.

The Montana Standard is owned by Lee Enterprises. Lee Enterprises owns papers in Butte, Billings, Missoula, Helena, and Ravalli. Currently 84% of adults in Butte read the Standard at least weekly. This indicates that the Montana Standard has been isolated from the problems that have been plaguing newspapers in some areas, particularly larger markets. While many newspapers are seeing double digit drops in readership year over year, the readership of the print edition of the Montana Standard has grown over the last year, and the readership of the Montana Standard web site has increased 22% since July. One of the things that has been fueling this growth is that the Standard has taken a position of publishing to the web when content is ready - and as news happens, and then consolidating that into a useful and informative print edition to deliver in the morning.

One of the things that is important to remember is that advertising is what keeps newspapers and magazines running, not subscription fees. The support of local advertisers buying ad space in the Standard has helped keep the Montana Standard one of the productive and profitable newspapers Lee Enterprises.

Because of their profitability, the newspaper has been able to hire additional reporters, both veterans and recent graduates. These new reporters are able to increase the quality and volume of coverage, improving the paper. This, then, leads to an increase in advertising revenues.

Presentation

New Editor for the Montana Standard

Menu

Country Club Melt

Attendees

29

Event Updated

4:46 Tuesday, November 26, 2013