Silver Bow Kiwanis

Silver Bow Kiwanis Kiwanis Club Meeting, Jun 24, '14

12:00-1:00 Tuesday, June 24, 2014

Larger map and driving directions

Butte Perkins
2900 Harrison Ave.
Butte, MT 59701

This week we were joined by Kt's daughter Alysa from the Butte Central High Key Club. She told us about how nice Key Leader was last year, that she is planning to go back again this year, and thanked our club for helping to send her and other members of their club to the camp.

Jess had her friend and co-worker Mary as a guest. We were also joined by Matt from the Circle K and Jim, the incoming Lt. Governor for our division.

Jess let us know about the Big Brothers Big Sisters Run for Kids Sake this weekend. Registration is $15 in advance or $20 on Saturday. Contact Jess for more information or to register.

Cathy let us know she has more tickets for the An Ri Ra raffle. The tickets are $5 each or $25 for a book of 6. Grand prize is a trip for two to Ireland to tour with the Elders for 11 days, airfare included. Contact Cathy to get raffle tickets.

Mark let us know that Montana District Convention is August 7-10 in Billings.

Mark then introduced Andy Zdinak of the BLDC to talk about the Butte Marketing Plan.

The BLDC has been spearheading a project to develop a brand identity for Butte to help consolidate marketing efforts in attracting businesses, industry, employees, and tourists.

A primary decision was to leverage the "Richest Hill on Earth" tagline that already resonates with a lot of people world-wide. The logo samples currently revolve around "Butte Rich" - which Lee pointed out also pulls on a synergy with the "Butte Tough" slogan used by Mariah's Challenge.

Campaign elements revolve around Butte Rich and leverage unique assets and benefits of Butte Montana for businesses, families, and visitors. Slight variations on the theme are available so that various organizations from the City-County Government, the Chamber of Commerce, and the BLDC can use the same branding that local businesses use to attract good employees. Having a centralized theme and messaging helps strengthen the message and allows different groups to have a broader reach than their own individual budgets would allow.

Andy Zdinak, BLDC
Country Club Melt and Fries
Event Updated
4:51 Tuesday, June 24, 2014